MARKETING PROGRAM MANAGER

Education

Minimum Level of Education Required: Bachelor's degree

Additional requirements:

§  Type of degree: Bachelors degree

§  Area of study or major: Marketing, Integrated Marketing Communications, Communications, or related degree.

§  Preferred educational qualifications: Master’s degree in related field, a plus

§  Position specific testing requirement: N/A

Experience

Minimum Level of Experience Required: 7 - 10  years of job related experience

Prior job title or occupational experience: Marketing Manager, Strategic Planning, Brand Manager, Marketing Communication Manager, Marketing/Product Manager, Marketing Consultant, Journalism, Communications, Healthcare management

Preferred experience: Healthcare marketing

Knowledge/Skills

• 7-10 years’ experience in marketing or related field.
• Deep knowledge of health care industry, trends and business acumen.
• Strong project management skills.
• Experience in Agile marketing methodologies a plus.
• Exceptional oral and written and communication skills with deep knowledge of social media, activation and emerging channels/trends. the technical skills needed to make positive judgments with respect to copy, printing, layout, design, photography and electronic advertising
• Experienced in managing cross functional teams and outside agencies and ensuring cost-effective and productive results.
• Ability to prioritize and make decisions related to marketing execution and project management based on best practices and experience. 
• Must be nimble and flexible – ability to shift priorities and focus areas quickly based on area of greatest need.
• Passion for leveraging the dynamic, shifting landscape of health care to drive effective marketing initiatives that engage consumers and drive business objectives.
• Working knowledge of processes for measurement, like testing, tracking and analyzing campaigns.
• Strong interpersonal skills, the ability to work with all levels of staff (executive, front-line, and physicians) and function effectively in a fast-paced environment.
• Committed to exceeding expectations in performance and leadership.
• Results-oriented and exhibits attention to details.
• Proficiency in Microsoft Office.

Working Conditions:       

1.       Normal office environment – incumbent must possess all visual skills

           Hybrid role – incumbent must be available for minimum of 1 day per week in the office for team collaboration.  Additional in-office days may be needed occasionally for specific on-site meetings or trainings.  The first 90 days will be full-time in office for onboarding.